PERANAN CUSTOMER SERVICE DALAM MENINGKATKAN PELAYANAN TERHADAP NASABAH PADA BANK NAGARI CABANG SITEBA PADANG

Abstract

Customer Service is a communicator by providing all information and facilities to customers and also as a place to accommodate complaints, objections, or consultations between the interests of banks and the interests of customers. Customer Service plays a very important role in providing services and is intended to always connect with customers and keep the relationship good. This of course must be done because maintaining a good relationship with customers also means maintaining the bank's image so that the bank's image can continue to increase in the eyes of customers. That the role of Customer Service in increasing customer loyalty is very important through the services provided by the Customer Service department. Customer Service in the form of providing convenience to customers.

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