Book2013

Humanistic Marketing

Richard J. Varey · Michael Andreas Pirson

16 citations0/0 files storedPalgrave Macmillan UK eBooks

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Market Dynamics

Abstract

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well a

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