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The Association Model of the Advertising Communication Process
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The Association Model of the Advertising Communication Process (1982)The Association Model of the Advertising …Advertising effects vs. consumer consciousness – Results of an empirical study (2012)Advertising effects vs. consu…A Theory of Cognitive Dissonance (1957)Diffusion of Innovations (1963)Diffusion of Innovations 1 (2019)
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  • 2012Advertising effects vs. consumer consciousness – Results of an empirical study6 cited

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