BookThe Long InterviewGrant McCracken1988The Long InterviewGrant McCracken1988-01-01bookSage eBooks5,219 citationsclosedNo readable copy stored yet — this record is metadata only.Focus Groups and Qualitative MethodsOral History, Memory, Narrative AnalysisQualitative Research Methods and EthicsAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 5,219 citations exist upstream.Cited by2006The qualitative research interview2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities2001Handbook of Interview Research2015Conducting Semi‐Structured Interviews2011The qualitative research interview2004Comparing Telephone and Face-to-Face Qualitative Interviewing: a Research Note2018Authenticity under threat: When social media influencers need to go beyond self-presentation1994Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation