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Brand Management
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Brand Management (2020)Brand ManagementDeveloping customer-based brand equity from both employee and customer perspectives (2023)Developing customer-based bra…Civita di Bagnoregio, Italy: towards a people-centred heritage branding approach (2023)Civita di Bagnoregio, Italy: …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Qualitative Inquiry and Research Design: Choosing Among Five Approaches (2015)
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  • 2023Developing customer-based brand equity from both employee and customer perspectives18 cited
  • 2023Civita di Bagnoregio, Italy: towards a people-centred heritage branding approach14 cited

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