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Interactive Advertising Bureau (IAB) · Study

WorkInteractive Advertising Bureau (IAB)

Unknown author2004

Work2004

Interactive Advertising Bureau (IAB)

Unknown author

55 citations·0/0 files stored·Dictionary of Marketing Communications

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Marketing and Advertising Strategies Digital Marketing and Social Media Advertising and Communication Studies

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2020An expert with whom i can identify: the role of narratives in influencer marketing 2012Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and Conversion 2021Sustainable fashion social media influencers and content creation calibration 2011Anarchy of effects? Exploring attention to online advertising and multiple outcomes 2012Effects of the Presence of Organic Listing in Search Advertising 2011Newspaper vs. Online Advertising – Is There a Niche for Newspapers in Modern Advertising Markets?2013The Impact of Privacy Policy on the Auction Market for Online Display Advertising 2009Keyword Auctions, Unit‐Price Contracts, and the Role of Commitment

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Year2004

Typeother

Published2004-01-01

VenueDictionary of Marketing Communications

Languageen

Citations55

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.4135/9781452229669.n1701

openalex_workW4241273708

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