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Advertising Management
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Advertising Management (1960)Advertising ManagementTargeting gender: A content analysis of alcohol advertising in magazines (2016)Targeting gender: A content a…Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response (1995)Market Segmentation: Conceptual and Methodological Foundations (1997)A new look at habits and the habit-goal interface. (2007)Gender inequality and restrictive gender norms: framing the challenges to health (2019)
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