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Consumer preference for electronic consumer durable goods in India: a conjoint analysis approach
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Consumer preference for electronic consumer durable goods in India: a conjoint analysis approach (2017)Consumer preference for electronic consum…A study on effect of branding on customer buying behaviour with reference to Vellore (2024)A study on effect of branding…Indian Logistics Industry (2023)Indian Logistics IndustryCause-related marketing: an exploration of new avenues through conjoint analysis (2019)Cause-related marketing: an e…Impact of Brand Cues on Young Consumers’ Preference for Mobile Phones: A Conjoint Analysis and Simulation Modelling (2017)Impact of Brand Cues on Young…A Contribution to the Theory of Economic Growth (1956)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Capitalism, Socialism and Democracy (1997)Entrepreneurial marketing: an analytical viewpoint on perceived quality and customer delight (2019)Impact of Brand Association on Brand Equity with Specific Focus on Advergames in India (2019)The impact of buying intention of global fashion on local substitute: The role of product design and price (2023)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)A Theory of Cognitive Dissonance (2017)Ethical standards and perceptions of CRM among millennial consumers (2020)CSR-related consumer scepticism: A review of the literature and future research directions (2023)Consumers’ intention to purchase renting products: role of consumer minimalism, environmental consciousness and consumer scepticism (2024)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Using thematic analysis in psychology (2006)Effect of product usage, satisfaction and involvement on brand switching behaviour (2004)Building brand identity in competitive markets: a conceptual model (2008)The Effects of Credible Online Reviews on Brand Equity Dimensions and Its Consequence on Consumer Behavior (2017)
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  • 2019Cause-related marketing: an exploration of new avenues through conjoint analysis30 cited
  • 2023Indian Logistics Industry27 cited
  • 2017Impact of Brand Cues on Young Consumers’ Preference for Mobile Phones: A Conjoint Analysis and Simulation Modelling22 cited
  • 2024A study on effect of branding on customer buying behaviour with reference to Vellore14 cited

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