Content Analysis

Kimberly A. Neuendorf · Anup Kumar

175 citations0/0 files storedThe International Encyclopedia of Political Communication

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Computational and Text Analysis Methods Media Studies and Communication Qualitative Research Methods and Applications

Abstract

Abstract This entry reviews the methodological options for and issues important to quantitative content analysis, including human coding versus computer‐aided text analysis, reliability, validity (including external validity), and the integration of content analysis data with additional, extra‐message data. A general overview of qualitative approaches to content analysis is also provided. Further, the applications of content analysis in the field of political communication are reviewed, with two main focuses: the study of messages fulfilling a news function, and those supporting a campaign function.

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1984Content Analysis: An Introduction to its Methodology.1993Framing: Toward Clarification of a Fractured Paradigm 2017The Content Analysis Guidebook 1990Basic Content Analysis 2009Construct Validation Using Computer-Aided Text Analysis (CATA)

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