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In democratically organised societies, election campaigns represent recurring social practices of advertising for power, in which the aim is gaining the consent of the voters (Jackob 2007). This promotion of consent is strongly related to language. Election speeches are communicative practices that are part of electoral campaigns. They are to be understood as an interaction framework, which is characterized by typical linguistic actions and typical linguistic strategies realized by different communicative practices (texts, discussions, etc.). Accordingly, election campaigns are embedded in a network of different communicative practices in the public sphere.
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