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Pervasive Advertising · Study

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ChapterPervasive Advertising

Jörg Müller2011

Chapter2011

Pervasive Advertising

Jörg Müller · Florian Alt · Daniel Michelis

26 citations·0/0 files stored·Human-computer interaction series

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Marketing and Advertising Strategies Digital Marketing and Social Media Innovative Human-Technology Interaction

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References

1964Understanding Media: The Extensions of Man 1991The Computer for the 21st Century 1985Measuring the Involvement Construct 2007Wikinomics: how mass collaboration changes everything 2019Konsumentenverhalten 1997Information, Organization and Management: Expanding Markets and Corporate Boundaries 2002A Privacy Awareness System for Ubiquitous Computing Environments 2010Groundswell. Winning in a World Transformed by Social Technologies

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2012Don't kill my ads!2018Research Directions for Digital Signage Systems in Retail

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2017Taken Out of Context: American Teen Sociality in Networked Publicspreprint · 2 shared references 2014The Onlife Manifestobook · 2 shared references 2010Did Social Media Really Matter? College Students' Use of Online Media and Political Decision Making in the 2008 Electionarticle · 2 shared references 2008Persuasive Design of Destination Web Sites: An Analysis of First Impressionarticle · 2 shared references 2005Socio-technical environments supporting people with cognitive disabilities using public transportationarticle · 2 shared references 2009Taken Out of Context: American Teen Sociality in Networked Publicspreprint · 2 shared references

Details

Year2011

Typechapter

Published2011-01-01

VenueHuman-computer interaction series

ISSN-L1571-5035

Languageen

Citations26

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-0-85729-352-7_1

openalex_workW4241875890

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