PENERAPAN E-BANKING DALAM MENINGKATKAN JASA DAN LAYANAN PERBANKAN DI PT. BANK RAKYAT INDONESIA CABANG PADANG

Abstract

Purpose of this study is to see the implementation of e-banking in improving services and banking services in PT. Bank Rakyat Indonesia Branch Padang. Samples of this study is the number of e-banking users and the number of customers of PT. Bank Rakyat Indonesia Padang Branch from 2014 to 2016.This study, using qualitative data analysis as a method of research that explains the Descriptive on the Application of E-Banking to Improve Services and Banking Services at PT. Bank Rakyat Indonesia Branch Padang.The method of analysis in terms of practices that need to be applied, so that can know the extent of implementation.These results indicate the application of e-banking in the PT. Bank Rakyat Indonesia in accordance with the standards set by Bank Indonesia, the implementation of e-banking can improve the quality of services and banking services as well as increase customer loyalty PT. Bank Rakyat Indonesia Branch Padang.

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