OVERVIEW:The use of concurrent and sequential engineering for new product development was compared in one technology-intensive company. Overall, concurrent engineering (CE) led to shorter development time and better performance. The study also established a framework for the systematic implementation of CE, involving process, people, tools and technology, metrics, organizational support, buy-in, and benefits and barriers to success. Among those barriers: lack of business unit and top management support, difficulty setting requirements at the concept stage, and lack of early involvement by Marketing.
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