Teddy bears

Anu Valtonen

15 citations0/0 files storedConsumption Markets & Culture

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Consumer Behavior in Brand Consumption and Identification American History and Culture Nostalgia and Consumer Behavior

Abstract

This is a story of an iconic toy, the Teddy Bear. What makes Teddy Bears so special? The paper ponders this question by way of reflecting the author's lifelong relation to her own Teddy. The result of this reflection is that it is Teddies’ cuteness, bearness and softness as well as their unique role as intimate bedmates that makes them so special. Altogether, it seems that the secret behind Teddy Bears’ success is that they manifest and embody human vulnerability.

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References

1986The cultural biography of things: commoditization as process 2000Cute, Quaint, Hungry And Romantic: The Aesthetics Of Consumerism 2004Bear Bodies, Bear Masculinity 2007Consumer behavior, extended-self, and sacred consumption: An alternative perspective from our animal companions 2013A socio-marketing analysis of the concept of cute and its consumer culture implications 2015Gendered reading of the body in the bed 2012Extending Holt's consuming typology to encompass subject–subject relations in consumption: lessons from pet ownership

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