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Luxury Marketing

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45 citations0/0 files storedGabler Verlag eBooks

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Retail Behavior Studies

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Luxury Marketing A Challenge for Theory and Practice The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a c

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2018The influence of perceived strength of brand origin on willingness to pay more for luxury goods 2015European luxury big business and emerging Asian markets, 1960–2010 2015Lean thinking in the luxury-fashion market 2019Luxury consumers’ behavior: a cross-cultural aspect 2017Louis Vuitton’s Art-Based Strategy to Communicate Exclusivity and Prestige 2018Is artification perceived by consumers of luxury products? The research relevance of a customer-based brand equity model 2023Unconventional luxury: The reappropriation of time and substance 2021Luxury consumption and the moderating role of attitude toward counterfeits: The case of an emerging market

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