Improvising Entrepreneurship

Abstract

Introduction Improvisation, considered to be as prevalent in organizational life as theatre, has been celebrated both for life-saving creativity, and denounced as a last-ditch failure to plan properly (Cunha et al., 1999; Weick, 1993). In organizations, improvisation is the spontaneous convergence of design and execution while producing something novel (Moorman & Miner, 1998).

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