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Measuring Customer Lifetime Value: Models and Analysis · Study

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PreprintMeasuring Customer Lifetime Value: Models and Analysis

Siddarth S. Singh2013

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Preprintgreen2013

Measuring Customer Lifetime Value: Models and Analysis

Siddarth S. Singh · Dipak C. Jain

21 citations·0/0 files stored·SSRN Electronic Journal

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Customer churn and segmentation Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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References

1984Diffusion of innovations 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy 1991Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective 1998A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction 2000Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn 2001The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents 1991A Test of Services Marketing Theory: Consumer Information Acquisition Activities 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing

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2024The impact of online purchase behaviour on customer lifetime value 2019Predictive Performance of Customer Lifetime Value Models in E-Commerce and the Use of Non-Financial Data

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2010Measuring Customer Lifetime Valuechapter · 54 shared references 2017Measuring Customer Lifetime Valuechapter · 53 shared references 2007Customer Equity: Measurement, Management and Research Opportunitiesarticle · 24 shared references 2007Managing Customer Relationshipschapter · 23 shared references 2017Modeling Customer Lifetime Value, Retention, and Churnchapter · 22 shared references 2017Marketing Models for the Customer-Centric Firmchapter · 20 shared references

Details

Year2013

Typepreprint

Published2013-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations21

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.2139/ssrn.2214860

openalex_workW4242604535

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