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The Impact of Green Marketing Mix and Attitude towards the Green Purchase Intention among Generation y Consumers in Bangkok
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The Impact of Green Marketing Mix and Attitude towards the Green Purchase Intention among Generation y Consumers in Bangkok (2021)The Impact of Green Marketing Mix and Att…Which is the “green generation”? A multigroup analysis of millennials and Generation Z’s green consumerism (2025)Which is the “green generatio…Green Purchase Behavior in Indonesia: Examining the Role of Knowledge, Trust and Marketing (2025)Green Purchase Behavior in In…Constituents Affecting Brand Loyalty of Sustainable Beauty and Personal Care Products (2022)Constituents Affecting Brand …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Managing Brand Equity (1991)Partial Least Squares Structural Equation Modeling (2017)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Sustainable consumption behavior: unveiling the influence of awareness, attitudes, emotions and organizational behavior (2025)
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  • 2025Which is the “green generation”? A multigroup analysis of millennials and Generation Z’s green consumerism10 cited
  • 2025Green Purchase Behavior in Indonesia: Examining the Role of Knowledge, Trust and Marketing6 cited
  • 2022Constituents Affecting Brand Loyalty of Sustainable Beauty and Personal Care Products6 cited

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