Factors influencing consumer's adoption of internet of things: an empirical study from Indian context

Parul Bajaj · Fatehi Almugari · Mosab Ismail Tabash · Majed Kassem Alsyani · Imran Saleem

10 citations0/0 files storedInternational Journal of Business Innovation and Research

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Internet of Things and AI

Abstract

This study aims to find out the impact of safety, status, cost, and convenience on the consumer's awareness regarding internet of things (IoTs) as well as the consumer's adoption of IoTs. The population of the study is the total number of students of Aligarh Muslim University in which the sample size of 310 students has been taken for the study. Exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) is applied for testing reliability and validity. Also, structural equation modelling (SEM) is used for testing the hypotheses of the study. The results reveal that the students have a positive attitude of awareness in the case of the cost of IoTs devices while they have a negative attitude towards awareness regarding safety, convenience and status. Besides, the results show students' positive attitude of adoption in case of convenience, and status.

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