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Cited by

• 2004Narrative Processing: Building Consumer Connections to Brands1,397 cited
• 2008When consumers and brands talk: Storytelling theory and research in psychology and marketing641 cited
• 2017Why Narrative Ads Work: An Integrated Process Explanation202 cited
• 2016Exploring How Video Digital Storytelling Builds Relationship Experiences183 cited
• 2012Tourists as Story-Builders: Narrative Construction at a Heritage Museum157 cited
• 2013Imagery Fluency and Narrative Advertising Effects151 cited
• 2018What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews135 cited
• 2015Narrative, transportation and advertising133 cited
• 2013Narrative online advertising: identification and its effects on attitude toward a product129 cited
• 2018Narrative Transportation and Paratextual Features of Social Media in Viral Advertising120 cited
• 2003Process Versus Outcome Thought Focus and Advertising118 cited
• 2008Increasing Mental Health Literacy via Narrative Advertising113 cited
• 2019A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products113 cited
• 2021Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising