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Grundlagen der Gestaltung der Kommunikationsleistung · Study

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ChapterGrundlagen der Gestaltung der Kommunikationsleistung

Olaf Plötner1999

Chapter1999

Grundlagen der Gestaltung der Kommunikationsleistung

10 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

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2015Strategie und Technik der Werbung 1981The Buying Center: Structure and Interaction Patterns 1959The Remembering and Forgetting of Advertising 1995Das Vertrauen des Kunden 1973Grundfragen der Kommunikationsforschung

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2002Marktsegmentierung 2000Mehrstufiges Marketing

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Year1999

Typechapter

Published1999-01-01

VenueSpringer eBooks

Languagede

Citations10

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-642-58256-1_6

openalex_workW4243069740

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