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Nutzenorientierte Marktsegmentierung · Study

BookNutzenorientierte Marktsegmentierung

Jesko Perrey1998

Book1998

Nutzenorientierte Marktsegmentierung

50 citations·0/0 files stored·Gabler Verlag eBooks

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Customer churn and segmentation Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

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2012Marketing Management and Communications in the Public Sector 2005Wandel in der Markenführung – vom instrumentellen zum identitätsorientierten Markenverständnis 2002Aktuelle markt- und unternehmensbezogene Herausforderungen an die Markenführung 2017Marketing Management and Communications in the Public Sector 2010Die Bestimmung der Repositionierungsintensität von Marken 2018Grundlagen der identitätsbasierten Markenführung 2005Mehrmarkenstrategien – identitätsorientierte Führung von Markenportfolios

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Year1998

Typebook

Published1998-01-01

VenueGabler Verlag eBooks

Languagede

Citations50

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1007/978-3-322-96506-6

openalex_workW4243209193

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