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Integrated Marketing Communication
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Integrated Marketing Communication (2011)Integrated Marketing CommunicationBrand storytelling techniques arousing emotional bonds in different customer groups based on cluster analysis (2023)Brand storytelling techniques…What Experts Tell about Integrated Marketing Communication for Effective Business Promotion and Sale Strategy (2022)What Experts Tell about Integ…The implementation of integrated marketing communication (IMC): evidence from professional football clubs in England (2019)The implementation of integra…A classification framework for out-of-home advertising media in South Africa (2013)A classification framework fo…Marketing Research (1970)The Practice of Social Research. (1976)The Practice of Social Research (1989)The Effectiveness of Car Advertising Media: Perceptions of Generation-Y Consumers (2014)Joy to the (Shopper) World: An S-O-R View of Digital Place-Based Media in Upmarket Shopping Malls (2021)Investigating the Effect of Outdoor Advertising on Consumer Decisions: An Eye-Tracking and A/B Testing Study of Car Drivers’ Perception (2023)Case Study Research: Design and Methods (1991)Using thematic analysis in psychology (2006)Methods of data collection in qualitative research: interviews and focus groups (2008)Drivers of sales performance: a contemporary meta-analysis. Have salespeople become knowledge brokers? (2010)Qualitative research for international business (2011)The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company (2012)Storytelling: Branding in Practice (2005)Storytelling: Branding in Practice (2005)Emotional branding speaks to consumers’ heart: the case of fashion brands (2019)
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  • 2013A classification framework for out-of-home advertising media in South Africa16 cited
  • 2019The implementation of integrated marketing communication (IMC): evidence from professional football clubs in England13 cited
  • 2022What Experts Tell about Integrated Marketing Communication for Effective Business Promotion and Sale Strategy6 cited
  • 2023Brand storytelling techniques arousing emotional bonds in different customer groups based on cluster analysis6 cited

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