Exploring technology acceptance for mobile services

Kenny Phan · Tugrul Unsal Daim

77 citations0/0 files storedJournal of Industrial Engineering and Management

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Technology Adoption and User Behaviour Innovation Diffusion and Forecasting Health, Technology, Consumer Behavior

Abstract

Purpose: Mobile phone industries are no longer relying on voice services. It is predicted that data services are expected to be a remediation for the declining of average revenue per user (ARPU) in telecommunication market. The purpose of this paper is to find the factors that influence the acceptance/adoption of mobile services. Design/methodology/approach: This paper utilizes quantitative method. Questionnaire were distributed to collect the data. The questionnaires are designed specifically to address the factors related to mobile services. Later on, this paper uses Analytical Hierarchical Process (AHP) and Cluster analysis to identify the factors that influence the adoption of mobile services. Findings: The results show that ease of use and usefulness are top two factors that influence the adoption of mobile services. Research limitations/implications: The sample for the study is relatively small. For future research, the sample should be increased. The data collection should also look into different devices and operating system of mobile phones to find if there is any significant difference in adopting mobile services. Practical implications: This framework is expected to be able to help the mobile services provider to design better mobile services that can attract users to adopt them. Originality/value: This is the follow on research on the previous study that employed different method. This study is to confirm and support the findings from previous study.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 2008Decision making with the analytic hierarchy process 1990How to make a decision: The analytic hierarchy process 1996A Model of the Antecedents of Perceived Ease of Use: Development and Test

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