Social Boycott

Abstract

Purpose – Based on Corporate Social Responsibility (CSR) aspects,Social Boycott is presented in this paper as an amplification of theLabor Boycott concept.Design/methodology/approach – A statistical experiment with 240individuals has been carried out, so that it could verify if consumers’perceptions related to the Management Context of Corporate SocialResponsibility (MCCSR) of the fictitious Alpha company hasconsiderable impact on the variable Boycott Efficacy (BE), and on theBoycott Intention (BI). The ANOVA has been used to show causeeffectvariable relationship.Findings – MCCSR impacts on BE (H1) and BI (H2). Thus, the SocialConsumer’s boycott motivation is driven by the perception of the levelof CSR management orientation a company has (anti-corruptioninternal measures, organizational climate, labor conditions and wastemanagement during production process). While Labor Boycottrestricts its analysis to labor conditions, the concept of Social Boycottincorporates all CSR aspects.Originality/value – This study presents Social Boycott definition andits insertion on consumer boycott literature - types of boycott andboycott motivations (ideological dimension). Thus, tangential analysissuch as experiential dimension and a theoretical political boycott gapare discussed.

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