Customer Relationship Management

Michael Fayerman

55 citations0/0 files storedNew Directions for Institutional Research

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Knowledge Management in Higher Education Customer Service Quality and Loyalty Corporate Governance and Management

Abstract

Abstract This chapter presents an approach increasingly employed by businesses to track and respond to their customers to provide better and faster services. It discusses the applicability of customer relationship management to the operations of higher education and institutional research and the role it plays in the knowledge management framework.

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