People have a tendency to project life-like qualities onto robots. As we increasingly create spaces where robotic technology interacts with humans, this inclination raises ethical questions around use and policy. A human-robot-interaction experiment conducted in our lab indicates that framing robots through anthropomorphic language (like a personified name or story) can impact how people perceive and treat a robot. This chapter explores the effects of encouraging or discouraging people to anthropomorphize robots through framing. I discuss concerns about anthropomorphizing robotic technology in certain contexts, but argue that there are also cases where encouraging anthropomorphism is desirable. Because people respond to framing, framing could help to separate these cases.
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