Werbemanagement

Fritz Unger

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior and Marketing Influence

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Das vorliegende Werk ist nicht primär als eine wissenschaftliche Abhandlung zu verstehen. Der Autor stellt vielmehr vor dem Hintergrund wissenschaftlicher Erkenntnisse dar, wie Werbung im konkreten Ma

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1993Der Planungsprozeß der Werbung

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