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The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review

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References

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1985Perceived quality : how consumers view stores and merchandise412 cited

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2005Past progress and future directions in conceptualizing customer perceived value392 cited
2008Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework

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2008Cross‐cultural examination of the relationships among firm reputation, e‐satisfaction, e‐trust, and e‐loyalty320 cited

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1999Factors influencing the price premiums that consumers pay for national brands over store brands263 cited

2007Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice258 cited

2006Antecedents of the difference in perceived risk between store brands and national brands249 cited

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2016The Role of Perceived Quality Risk in Pricing Remanufactured Products208 cited

2005The Quality of Price as a Quality Cue203 cited