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Gil, A.; Feliu, J.; Borràs V. y Juanola E. "Psicología económica y del comportamiento del consumidor"

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Decision-Making and Behavioral Economics Consumer Behavior and Marketing Influence Consumer Behavior and Market Dynamics

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Gil, Adriana; Feliu, Joel; Borràs, Vicent y Juanola, Eduard (2004). Psicología económica y del comportamiento del consumidor. Barcelona: Editorial UOC.ISBN: 84-9788-114-1

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