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Wearing Ideology
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  • 2000How Hello Kitty Commodifies the Cute, Cool and Camp130 cited
  • 2008Mirrors in the Head: Cultural Variation in Objective Self-Awareness104 cited
  • 2010Style—Fashion—Dress: From Black to Post-Black99 cited
  • 2005The Japanese University in Crisis69 cited
  • 2006Marketing the Eikaiwa Wonderland: Ideology, Akogare , and Gender Alterity in English Conversation School Advertising in Japan51 cited
  • 2020An Introduction to Japanese Society38 cited
  • 2007Competing Sartorial Assertions of Femininity and Muslim Identity in Mali35 cited
  • 2009The `Social Death' of Unused Gifts28 cited
  • 2016Being Tough and Belonging: Technologies of Masculinity among Martial Arts Students in China24 cited
  • 2008Girls Return Home: Portrayal of Femininity in Popular Japanese Girls’ Manga and Anime Texts during the 1990s inHana yori DangoandFruits Basket18 cited
  • 2014Being Alice in Japan: performing a cute, ‘girlish’ revolt13 cited
  • 2011Reach Out and Touch Someone: Thinking Through Sanrio's Social Communication Empire13 cited
  • 2024Socio-demographics, lifestyles, and consumption frequency of Thai ‘Boys Love’ series content: Initial evidence from Thailand11 cited
  • 2020Child’s Play? Exploring the Significance of Kawaii for Decora and Fairy-Kei Fashion Practitioners in Harajuku through a Case-Focused Analysis

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6 cited
  • 2011Power Play and Performance in Harajuku5 cited
  • 2017The ubiquitous baseball cap: Identity, style, and comfort in late modern times5 cited