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Cited by

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• 2010Critically divided?17 cited
• 2023Why can’t we be friends? Bridging the academic/practitioner gap in social marketing16 cited
• 2003The marketing management process and heuristic devices: an action research investigation16 cited
• 2007New marketing, improved marketing, apocryphal marketing13 cited
• 2006Crítica e cultura em marketing: repensando a disciplina12 cited