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• 2012A History of the Term “Moral Hazard”155 cited
• 2006The Conduct of Economics: The Example of Fisher Body and General Motors116 cited
• 1997Pareto and Political Economy as a Science: Methodological Revolution and Analytical Advances in Economic Theory in the 1890s62 cited
• 2004Interpersonal Effects in Consumption: Evidence from the Automobile Purchases of Neighbors30 cited
• 2013Consuming information systems: An economic model of user satisfaction24 cited
• 2018‘Fair Value’ accounting as the normative Fisherian phase of accounting22 cited
• 2007Business Research, Self-fulfilling Prophecy, and the Inherent Responsibility of Scholars18 cited
• 2023Measuring Innovativeness: A ranking of the ordinal utility from consumption is more robust than either of ‘outcomes of commercialization’ or patent counts17 cited
• 2022The mere possession effect of shareable digital coupons: The mediating role of anticipated self‐enhancement10 cited
• 2015Examining reasons for post-purchase satisfaction in buying local brands: When local meets local10 cited
• 1994Chapter 39 Utility and subjective probability7 cited
• 2014For a Few Neurons More: Tractability and Neurally Informed Economic Modelling7 cited
• 2018Can Attitude Theory Improve Rational Choice Theory or Vice Versa?7 cited