The Reliability and Validity of Key Informant Data from Dyadic Relationships in Marketing Channels

George John · Torger Reve

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Survey Methodology and Nonresponse Customer Service Quality and Loyalty Reliability and Agreement in Measurement

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George John, Torger Reve, The Reliability and Validity of Key Informant Data from Dyadic Relationships in Marketing Channels, Journal of Marketing Research, Vol. 19, No. 4, Special Issue on Causal Modeling (Nov., 1982), pp. 517-524

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