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Sponsoring
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Sponsoring (2003)SponsoringRelevanz von Sponsoring — wann sich das Engagement wirklich lohnt (2008)Relevanz von Sponsoring — wan…Attitudinal effects of mere exposure. (1968)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)A model of image creation and image transfer in event sponsorship (1997)„Die dunkle Seite des Sponsoring“ – Unliebsame Effekte von Rivalität auf die Sponsorenmarke (2012)Sponsoring Sports Teams with Low Media Exposure: An Exploratory Investigation on Small and Medium Sized B2B Firms (2017)
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  • 2008Relevanz von Sponsoring — wann sich das Engagement wirklich lohnt9 cited

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