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Decision-Making and Behavioral Economics Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Abstract

Influence of Reinforcement Contingencies and Cognitive Styles on Affective Responses: An Examination of Rolls' Theory of Emotion in the Context of Consumer Choice In Foxall & Yani-de-Soriano (2011), the originally published Figure 4 was identical to Figure 3. We apologize for this error.

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2011Influence of Reinforcement Contingencies and Cognitive Styles on Affective Responses: An Examination of Rolls' Theory of Emotion in the Context of Consumer Choice

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