Organizational story and storytelling: a critical review

Abstract

Critical review is informed by social constructivism, organizational symbolism, and critical theory. It highlights the contributions of several key studies, critically examines the perspectives of these studies, and reflects on what has been learned about story and storytelling. H. S. Berger and T. Luckmann described social construction as a blend of a social reality and symbolic interaction. There are four studies that have explicitly connected either social construction or symbolic interaction, organization(s), and story. In the most comprehensive, critical review of organizational myth done to date, M. L. Bowles examined the relationship between myth and meaning in work organizations. The story and storytelling research is built on a multidisciplinary foundation. Work conducted by folklorists, anthropologists, communication theorists as well as by sociologists, philosophers and critical theorists, enriches the family tree and informs the work in story and storytelling being conducted by organizational researchers.

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