THE WINE TOURISM OF HUNGARY FROM THE POINT OF FESTIVALS

Abstract

In today’s tourism festival tourism which organized around various events play a significant role. The themes of these events move on a wide scale, thanks to this the supply of destinations, which build upon festival tourism, is complex and colourful. The central element of the wine gastronomy festivals is the wine, which is complemented by different services. These services and the programmes define the type of the wine and gastronomy related festivals. We determined four categories: wine festival, wine gastronomy, wine culture and harvest festival, which illustrate how these events want to satisfy the need of the guests. In the categories we can find numerous differences regarding the length, the turnover and the scope of the events. The primary aim of this research is the introduction and the tourism geographical analysis of the Hungarian wine gastronomy festival supply in 2017. During the research we had collected the Hungarian wine gastronomy festivals from different sources then, with the help of the compiled database, we defined the geographical characteristics of the supply. Thanks to our results we located the wine gastronomy centres of Hungary, which comparison with the reputation of wine producing areas among consumers could lead to additional interesting results. The proportion of the defined categories demonstrates well the trends of consumers. The distribution of festivals during the year is also the result of certain habits of the consumers.

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