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The domestication of technology is an approach within the area of media appropriation studies. It describes the process of media (technology) adoption in everyday life, and especially within households. It outlines several dimensions of this dynamic adoption process in the context of the household as a moral economy and through the concept of the double articulation of media as technology. Two major strands of the domestication approach have been developed, only one of which is clearly within the field of media and communication studies. The other is located in the field of social studies of technology (e.g., Lie & Sorensen 1997).
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