SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Handbuch Markenführung · Study

BookHandbuch Markenführung

Unknown author2019

Book2019

Handbuch Markenführung

Unknown author

16 citations·0/0 files stored·Springer Reference Wirtschaft

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 16 citations exist upstream.

Cited by

2021Gestalt as a Determinant of Brand Management – A Sociological Perspective on Branding in German-Speaking Discourse

Details

Year2019

Typebook

Published2019-01-01

VenueSpringer Reference Wirtschaft

ISSN-L2510-0890

Languagede

Citations16

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1007/978-3-658-13342-9

openalex_workW4246794293

Links

Imported from OpenAlex (CC0) — nothing here is generated.