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Markt und Unternehmung
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Markt und Unternehmung (2010)Markt und UnternehmungGrundlagen der identitätsbasierten Markenführung (2018)Grundlagen der identitätsbasi…Value Creation in Sharing Networks: Towards a Typology of Sharing Networks (2015)Value Creation in Sharing Net…Organizational culture and leadership (1993)Dynamic capabilities and strategic management (1997)Nachhaltigkeitsorientierte Markenpolitik (2023)The Presentation of Self in Everyday Life (2023)The Strength of Weak Ties (1973)The economic institutions of capitalism firms, markets, relational contracting (1985)Cannibals with forks: the triple bottom line of 21st century business (1999)Gründe der Mitwirkung in der kommerziellen Sharing Economy (2015)
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  • 2018Grundlagen der identitätsbasierten Markenführung10 cited
  • 2015Value Creation in Sharing Networks: Towards a Typology of Sharing Networks10 cited

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