Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time

Abstract

Hype cycle winners and losers -- Behind the hype cycle -- Hype cycle traps and challenges -- Hype cycle opportunities and lessons -- What it takes to master the hype cycle -- Scope : establishing the context for innovation -- Track : collecting the candidates -- Rank : prioritizing innovation candidates -- Evaluate : understanding rewards and risks -- Evangelize and transfer--making it happen -- Riding the hype cycle.

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