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The Functions of the Narrator in Digital Advertising
5 references·0 citing·26 second hop
The Functions of the Narrator in Digital Advertising (2017)The Functions of the Narrator in Digital …Digital Natives, Digital Immigrants (2013)Digital Natives, Digital Immi…New Narratives: Stories and Storytelling in the Digital Age (2011)New Narratives: Stories and S…Consumer attitudes and interactive digital advertising (2009)Consumer attitudes and intera…Born digital: understanding the first generation of digital natives (2009)Born digital: understanding t…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Digital Natives, Digital Immigrants Part 1 (2001)Digital Natives, Digital Immigrants Part 2: Do They Really Think Differently? (2001)First year students' experiences with technology: Are they really digital natives? (2008)H. Sapiens Digital: From Digital Immigrants and Digital Natives to Digital Wisdom (2009)Teaching digital natives: Partnering for real learning (2010)Advertising Value and Advertising on the Web (1996)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising (2005)Effective marketing communication via social networking site: The moderating role of the social tie (2015)Visual Communication and Consumer-Brand Relationship on Social Networking Sites - Uses & Gratifications Theory Perspective (2019)How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience (2021)Speech Acts: An Essay in the Philosophy of Language (1969)Naming and Necessity (1972)Story and Discourse: Narrative Structure in Fiction and Film (1979)What Is Fanfiction and Why Are People Saying Such Nice Things about It?? (2011)The thing about pain: The remaking of illness narratives in chronic pain expressions on social media (2014)Narratives Online: Shared Stories in Social Media (2018)Are digital natives a myth or reality? University students’ use of digital technologies (2010)Privacy in the Digital Age: a Review of Information Privacy Research in Information Systems1 (2011)Understanding Generation Y and their use of social media: a review and research agenda (2013)
this work references cited by second hop

References

  • 2013Digital Natives, Digital Immigrants3,238 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 2009Born digital: understanding the first generation of digital natives2,001 cited
  • 2009Consumer attitudes and interactive digital advertising146 cited
  • 2011New Narratives: Stories and Storytelling in the Digital Age68 cited

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