MARKETING LOGISTICS

Ryszard Barcik · Marcin Jakubiec

14 citations0/0 files storedActa academica karviniensia

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Logistics and Transportation Systems Marketing and Advertising Strategies Economic Systems and Logistics Management

Abstract

In the paper authors showed actual topic concerning connection between marketing and logistics and their spheres. The paper is divided into four main paragraphs which include: good's distribution and marketing instruments, logistics and marketing, marketing logistics and logistic-marketing management. Marketing could not exist without logistics and logistics could not exist without marketing - this main point authors tried to improve in following papers. All positive and negative factors of relation between marketing and logistics were shown. This relation created modern management - logistic-marketing management.

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2022Pazarlama ve Lojistik İlişkisine Yönelik Kavramsal Bir İnceleme: Pazarlama Lojistiği

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