PENGARUH LINGKUNGAN KERJA DAN DISIPLIN KERJA TERHADAP KEPUASAN KERJA KARYAWAN PADA KANTOR SAMSAT PAINAN

Abstract

Good quality products in the eyes of consumers will encourage consumers to make purchasing decisions against these products. The purpose of this study is to determine the effect of product quality on consumer decisions in buying lubricants meditran SC on CV. Dul Service Padang. This type of research is quantitative. The population of this study were consumers who bought Pertamina lubricant brand Meditran SC on CV. Dul Service Padang consisting of 53 people is taken by simple random sampling. Data were processed by using simple linear regression using questionnaire. The results showed that there is influence of product quality to consumer decision in buying lubricant Meditran SC at CV. Dul Service Padang (p = 0,000) with adjusted value of Rsquare 0.150 means as much as 15% variable of product quality influence buying decision and the rest 85% influenced by other variable outside research variable.

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