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ArticleServices marketing

Leslie M. Fine2008

Article2008

Services marketing

22 citations·0/0 files stored·Business Horizons

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Sharing Economy and Platforms Service and Product Innovation Transportation and Mobility Innovations

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References

1985Problems and Strategies in Services Marketing 2001Service recovery's influence on consumer satisfaction, positive word-of-mouth, and purchase intentions 2007The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty 2007The Positive and Negative Effects of Switching Costs on Relational Outcomes 2007Determinants and Outcomes of Customers' Use of Self-Service Technology in a Retail Setting 2007Service Recovery Paradox: A Meta-Analysis 2007Determinants of customer loyalty in the wireless telecommunications industry 2007How Effective Are Loyalty Reward Programs in Driving Share of Wallet?

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2021Customer reactions to self-checkout discontinuancearticle · 4 shared references 2024Proposing Shocks and Dissatisfaction to Explain Quitting and Switching a Service: An Image Theory Perspectivearticle · 4 shared references 2008The Reinforcing Effects of Loyalty Program Partnerships and Core Service Usagearticle · 3 shared references 2011Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Designarticle · 3 shared references 2009How to Make Switching Costlyarticle · 3 shared references 2015Switching barriers and customer retentionarticle · 3 shared references

Details

Year2008

Typearticle

Published2008-04-17

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations22

Files0 public / 0

ShelfSharing Economy and Platforms

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doi10.1016/j.bushor.2008.01.008

openalex_workW4249252543

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