Consumer psychology of tourism, hospitality and leisure

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Diverse Aspects of Tourism Research Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

Abstract This book focuses on consumer behaviour in the context of tourism, hospitality and leisure. It comprises of 8 parts that discuss: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation. The book consists of 26 chapters and is indexed.

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