This book argues that we’re on the crest of a new international, intermedial style in which sonic and visual parameters become heightened and accelerated. This audiovisual turn, driven by digital technologies and socioeconomic changes, calls for new forms of attention. Post-classical cinema, with its multiplot narratives and flashy style, fragments under the influence of audiovisual numbers and music-video-like sync. Music video, after migrating to the web, becomes more than a way of selling songs. YouTube’s brief and low-res clips encompass many forms and foreground reiteration, graphic values, and affective intensity. All three of these media are riven by one another: a trajectory from YouTube through music video to the new digital cinema reveals structural commonalities, especially in the realms of rhythm, texture, and form. Music video, YouTube, and post-classical cinema remain undertheorized. This book describes the current audiovisual landscape across media and platforms—it characterizes the audiovisual swirl. Unruly Media provides both new theoretical models and readings of many current multimedia works. It also includes several chapters devoted to the oeuvre of popular directors, including their films, commercials, and music videos. The book further argues that attending equally to the soundtrack and the image can show how these media work as well as the ways they both mirror and shape our experience.
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