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Advertising Theory
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Advertising Theory (2012)Advertising TheoryEmpirical Identification of Latent Classes in the Assessment of Information Asymmetry and Manipulation in Online Advertising (2020)Empirical Identification of L…Research and Publishing in theJournal of Advertising: Making Theory Relevant (2016)Research and Publishing in th…TheJournal of Advertisingand the Development of Advertising Theory: Reflections and Directions for Future Research (2015)TheJournal of Advertisingand …Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)What Theory is Not (1995)Trends in Theory Building and Theory Testing: A Five-Decade Study of the Academy of Management Journal (2007)How Rhetoric Theory Informs the Creative Advertising Development Process (2018)Marketing Theory And Big Data (2018)Estimating the reproducibility of psychological science (2015)Peeking Under the Curtain and Over the Horizon: The Reflections of Another Former Editor (2015)Replication in Advertising Research, 1980–2012: A Longitudinal Analysis of Leading Advertising Journals (2015)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Rise of the Network Society (2009)
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  • 2015TheJournal of Advertisingand the Development of Advertising Theory: Reflections and Directions for Future Research18 cited
  • 2016Research and Publishing in theJournal of Advertising: Making Theory Relevant12 cited
  • 2020Empirical Identification of Latent Classes in the Assessment of Information Asymmetry and Manipulation in Online Advertising7 cited

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