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Terms get around. Try as we may to control them, they do not stay put inside their original sphere of activity. Experts in a given field have a mutual understanding of terms: they share their usage and meaning. However, when technical and scientific terms are used outside the boundaries of their “natural” environment, shared understanding is lost. A work of discursive negotiation and reformulation, well-described in the context of the popularization of science (Jacobi 1986, 1999; Mortureux 1988), becomes necessary to restore mutual comprehension. Reformulation depends on several factors: the terms involved, the context in which they are used, the textual genres in which they circulate, and the medium through which they are conveyed. In our chapter, we adopt a socioterminological stance to show that discursive negotiation takes a variety of forms, but also, significantly, it is not at work with any terms when terms enter new discourse communities.
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